Is Forever the new Rock and Roll Part 2?
In chatting with my childhood best friend Tricia about what song her and the other attendants should be introduced to at my recent wedding, we Googled for lists of entrance songs. One of the first...
View ArticleGet Out There! Two Blogging Networking Events and Tips For Success
I’m embarking on a month full of fun events, both personally, professionally and writing wise, and I wanted to share two of them with you. In addition, I wanted to share some of my own networking tips...
View ArticleHow To Get My Little Brother To Watch Hockey: The Guardian Project
I struggled mightly with purchasing a Christmas gift for my 16-year-old baby brother. I don’t blame the canyon-like age difference that separates us, rather the fact that I’m sports obsessed, and that...
View ArticleNHL Guardian Project Update
Remember two weeks ago when I spoke about the NHL Guardian Project -“How To Get My Little Brother to Watch Hockey“? The unveiling of the project’s superheroes is ongoing via Facebook through a voting...
View ArticleTickets For Charity: Give Back By Getting The Tickets You Want
I recently met the fabulously passionate staff of Tickets For Charity, an organization that uses the demand for sports and concert tickets to help charities nationwide. Teams and concert promoters...
View ArticleWhy Taking An Anti-Gay Marriage Approach Is Bad For Hockey Business: A...
Hockey fans throughout the social media sphere were up in outrage on Monday afternoon when the Twitter account representing the hockey agent/PR firm Uptown Sports proclaimed statements against gay...
View ArticleSteve Young and Jerry Rice Get Down With Their Bad Selves
I may be super behind the times on this video, but forgive me. I finally saw Steve Young and Jerry Rice’s Van Heusen commercial for JCPenney this Memorial Day. This ad features Young as a professor...
View ArticleTo Reply, or Not To Reply: How Should the NHL Respond to Discipline Via Twitter?
I attended Monday’s Realtime conference in New York City, at which the NHL’s Director of Social Media Marketing and Strategy Michael DiLorenzo gave a case study on how the NHL approaches social media....
View ArticleThe Sabres Green Team: Nathan Gerbe Couldn’t Be More Thrilled
When you’re a professional athlete, it can be really difficult to get excited about promotional videos. Especially videos that few fans in attendance will pay attention to (though they should.) In...
View ArticleThe Curse of the Pessimistic Bills Fan Strikes Social Media
On Christmas Eve morning, the Buffalo Bills’ official Facebook page and Twitter account asked Bills fans: “What will Santa deliver for the Bills today?” The Bills were playing the Tim Tebow led Denver...
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